The focus was on creating the right buzz, positioning Turtle Bay as the go-to restaurant in Leamington and to build on its strong brand awareness and recognition.
Newsline offered an extensive PR package to launch the restaurant, which is based in the town’s exclusive Regent Court Shopping Centre. As well as pre-launch publicity, Newsline organised the launch party, designed invitations and flyers and managed all aspects of the launch night.
Newsline successfully created a buzz around the launch by placing positive news stories in the local and regional press, highlighting the restaurant’s offering and the creation of 50 jobs.
We hosted a fantastic launch party which was attended by 600 guests and received widespread coverage on social media and from traditional media. Ajith Jaya-Wickrema, the managing director of Turtle Bay, attended the launch and said it was the brand’s “best yet”.
“I think our launch party in Leamington was our best yet; the atmosphere was terrific. Everyone had a great time and there was plenty of eating, drinking and dancing to a live reggae band. Good food and drink are at the very heart and soul of the Caribbean culture and our aim is to capture the essence of that way of life. Those small islands produce such great and varied talent and the food reflects the eclectic mix of people who live there.”
Ajith Jaya-Wickrema, Managing director at Turtle Bay