INTERNATIONAL PR

POOLING PARTNERS – IPP

Pooling Partners - International Women's Day
Pooling Partners World Cup graphic
Pooling Partners Halloween
Pooling Partners
Pooling Partners Wagg IPN
Pooling Partners FPC Awards
Pooling Partners - Sian Healy Miss England

The Client

Pooling Partners is Europe’s number one full-service pooler and producer of pallets and boxes, with a vital role at the heart of the supply chain. It helps ensure household-name brands such as Swizzels, Golden Wonder, Danepak and Radnor Hills make it to supermarket shelves.

The Challenge

Getting household-name brands to market involves an intricately-choreographed relationship between manufacturers and major retailers, who depend on the retrieval, repair and repatriation of millions of sustainable wooden pallets to move their products on a daily basis. Our role is to bring this story to life in the most engaging and reader-friendly way as possible.

The Results

Newsline secured media coverage worth £367,000 in key publications in 2017, with a combined circulation of 5.5 million. However, our relationship is based on more than just media coverage, with a number of eye-catching stunts at the heart of the campaign.

One of our most popular projects was the creation of a Halloween pumpkin carved with the Pooling Partners logo, which was professionally filmed and used in a promotional video. We also produced a case study film with Pooling Partners’ customer Inspired Pet Nutrition.