Getting household-name brands to market involves an intricately-choreographed relationship between manufacturers and major retailers, who depend on the retrieval, repair and repatriation of millions of sustainable wooden pallets to move their products on a daily basis. Our role is to bring this story to life in the most engaging and reader-friendly way as possible.
Newsline secured media coverage worth £367,000 in key publications in 2017, with a combined circulation of 5.5 million. However, our relationship is based on more than just media coverage, with a number of eye-catching stunts at the heart of the campaign.
One of our most popular projects was the creation of a Halloween pumpkin carved with the Pooling Partners logo, which was professionally filmed and used in a promotional video. We also produced a case study film with Pooling Partners’ customer Inspired Pet Nutrition.