NATIONAL PR FOR A RAPIDLY-GROWING SECURITY ENTERPRISE

NATIONAL PR CAMPAIGN FOR SSGC

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The Client

SSGC is one of the UK’s most advanced security guarding companies that is quickly becoming one of the fastest growing security businesses in the UK due to its niche capabilities and the development of a suite of technologies which make the management of a manned security service easier.

The Challenge

The challenge here was to run a national PR campaign to establish a footprint for SSGC in key national, regional, business and security titles, gaining it the third-party endorsement required to support its drive to win new business.

The Results

Newsline began working with SSGC in 2020 and was primarily responsible for promoting the firm’s involvement in deploying armed service personnel to Covid-19 test sites across the country.

Newsline carefully crafted a series of press releases which secured a readership of more than 3.5 million across the country, with several backlinks from third party media outlets driving readers directly to the brand’s website.

We also took charge of managing SSGC’s social channels, adding more than 1,000 followers to LinkedIn in the last year.

Our PR and social media work contributed towards SSGC and its new offshoot WLTS winning a major client, generating the business in excess of £40 million.

The client was so pleased with the results that he requested we take on the PR and social media for two of the brand’s subsidiary companies including the launch of instaENG, an online disruptor platform that has transformed how the security service industry works and WLTS, a recruitment arm of the business.