Hundreds of pieces of earned media every month
Local, regional and global awareness
5,000 followers added to corporate LinkedIn profile in two years
To promote the great work, services and people delivering excellence within Linnaeus and its practices across a huge range of platforms.
Linnaeus is part of the Mars family of businesses and comprises more than 4,000 employees and some of the country’s finest specialists, veterinary clinicians and nursing teams.
Newsline is responsible for the PR and social media strategy and implementation for 14 Linnaeus referral hospitals around the country, plus its corporate PR. We produce tailor-made content relevant to both consumer and trade publications and have delivered spectacular results over an extended period of time.
The volume of coverage we produce for this client continues to grow each month. In April we secured more than 200 pieces of coverage in several national, regional and trade publications generating well over a billion online readers.
We are also involved in asset and design creation for Linnaeus’ social media which benefits from excellent community management and substantial audience growth. Our successful social media strategies are organically adding thousands of new users to the group’s social media pages every year, with huge increases in engagement and reach.
Over the last five years, we have provided professional videography and photography services, designed digital and print newsletters and provided real-time crisis management services.
We also launched Paragon Veterinary Referrals, a £5 million vet centre in Yorkshire, securing a partnership with Wakefield Trinity RLFC, whose players starred in a promotional video we commissioned and filmed.
“From the start, Newsline understood our ideas and turned our concept into a well-received campaign. A convincing PR campaign was implemented in a successful manner and we are always grateful for their hard work and ambition.”
Lynne V Hill, Former Chief Executive at Linnaeus
