MULTI-SITE PR CAMPAIGN

THE LINNAEUS GROUP

Linnaeus
Linnaeus - Willows
Linnaeus design work
Willows Linnaeus
Linnaeus newsletter
Linnaeus
Linnaeus design work
Linnaeus - Avonvale Vets
Linnaeus Group newsletter
Linnaeus design work

The Client

The Linnaeus Group is one of the fastest-growing and most ambitious veterinary groups in the UK and is owned by global giant, Mars Petcare. Thanks to a hugely-effective PR campaign delivered by Newsline, it has enjoyed huge amounts of media coverage and awareness for its brands.

The Challenge

To promote the great work, services and people delivering excellence within the Linnaeus Group and its practices across a huge range of platforms.

The Results

Newsline has planned and executed an ongoing PR campaign which has delivered spectacular results over an extended period of time.

This has been achieved by a range of tactics including media relations, social media management, copywriting, photography and videography, design, event launch support, website management and crisis management advice.

In the 12 months from October 2017 to 2018, Newsline achieved more than 800 pieces of media coverage for the group in everything from key local publications to international broadcast outlets. We achieved a combined circulation of more than 47 million, with a PR value of £3 million.

We launched Paragon Veterinary Referrals, a £5 million vet centre in Yorkshire, securing a partnership with Wakefield Trinity RLFC, whose players starred in a promotional video we commissioned and filmed.

The campaign has brought our excellence in graphic design to the fore. Our Pet Anxiety campaign was rolled out across the group, with designs used on social media, leaflets, pull-up banners and websites.

We also plan and deliver social media campaigns for several of the group’s brands, including advertising campaigns, crisis management and best-practice advice and training.


“From the start, Newsline understood our ideas and turned our concept into a well-received campaign. A convincing PR campaign was implemented in a successful manner and we are always grateful for their hard work and ambition.”

Lynne V Hill, Chief Executive at the Linnaeus Group