After a competitive tender, Newsline won the contract to launch the Leamington Spa branch of Gusto. The challenge was to sell the Gusto brand, one which makes every day extraordinary and the everyday exquisite. It focused on promoting its top-quality and freshly-sourced food, its dining experience, its widespread appeal – from families to foodies – and its investment in Leamington.
From development to the VIP launch, Newsline ran a bold, bright media relations campaign to promote the opening of the restaurant, before running a hugely successful launch night.
The night was attended by more than 800 people and received celebrity endorsement from former England, Manchester United and Aston Villa footballer, Dion Dublin.
The restaurant is now a fixture in Leamington Spa’s dining and nightlife scene.