On Friday, September 27, we attended the CIPR Pride awards in Birmingham. We were shortlisted for the ‘Outstanding Small PR Consultancy’ award but unfortunately we didn’t win this time around. However, we were delighted to be finalists and to have been nominated along with the other incredible agencies listed.
Despite missing out, our team continues to celebrate the massive achievements we’ve had this year, including securing a number of new clients, which you can read about here.
CIPR judges were impressed by our brilliant work in the successful launch of Paragon Veterinary Referrals, a brand-new £5 million pet hospital in Yorkshire, including masterminding a fruitful partnership with local Super League rugby club Wakefield Trinity.
We soon had Paragon making worldwide headlines too, thanks to a stand-out story about Maisy, the pet St Bernard dog who was referred to the centre because large masses had been discovered in her stomach.
Paragon’s £1m, state-of-the-art imaging facilities soon identified that the alarming masses were not cancerous, as feared, but were actually four large teddy bears!
The teddy bear’s picnic tale caught the imagination of the UK media with coverage by the BBC, ITV and national newspapers like the Daily Mirror, Daily Mail and The Express.
It also went global, being featured by CBS News, Fox News and the International Business Times.
Similar coverage of headline-grabbing stories for our portfolio of leading international and national clients – including the Mars-owned Linnaeus Group, Europe’s biggest pallet manufacturers and poolers IPP and award-winning UK logistics firm Pallet Track – has put us right in line for the big prize later this month.
We want to say thank you to those who wished us luck and asked how we got on.We hope to be victorious at next year’s awards!