Newsroom

What is it like to be an intern at Newsline?

I have been lucky enough to spend two weeks at Newsline PR as an intern. Being from Frankfurt, Germany, I didn’t know what to expect from the experience. With my time coming to an end, I wanted to share what an internship at Newsline is really like.

The job

The first thing I noticed when I arrived were the differences between the English and German keyboard. Although we have to talk and write in another language at school, the German keyboard has more letters, so I had to adapt quickly.

During my time at the PR agency, I got the chance to meet a few clients and take some photographs for the Newbold Comyn Arms pub and the House and Orangery wedding venue.

As a creative person who enjoys photography, I was in my element taking pictures and to see them used on social media made me feel really proud of my achievement. The team relied on me to take photos for other clients, such as Empress Ale and Newsline itself.

One of my main tasks was to write social media schedule for clients. As an avid social media user myself, I found this interesting.  The clients I wrote for varied in industry, from food and drink to a commercial property consultancy, which meant I had to learn to adapt my style of writing to suit the business.

In Germany, it is common for interns to become bored and complete tasks which make no real difference to the business. Thankfully, my experience at Newsline was the complete opposite.

Everything I have worked on has been used, including my blog on stress-free wedding planning tips (which you can read here.)

The staff have helped me improve my English writing skills, understand the process of writing a good press story and how the world of PR works in the UK.

The culture and staff

Did you know that the burnout rate in Germany is much higher than in Britain?

The high-pressured work culture in Germany sees staff working through their evenings and weekends, with no real work/life balance.

In the UK, the same amount of work is being done but the climate is more friendly and relaxed. Although the business goes through the same stresses as most, its way of handling difficult situations is to take a deep breath and talk through it, which is refreshing to see.

Germans hardly drink tea or coffee during the work day. It is common to have a coffee machine available, but the consumption of warm drinks is nowhere near that of the UK! Newsline staff always ask if you would like a cup of tea and they take it in turns to do ‘rounds.’

What I noticed from my time at Newsline is the comradery between staff. They seem to be a little family, working together and supporting each other in work and personal lives.

It was nice to experience a team lunch with all the colleagues at a local tapas bar, Cellar Club, and get to know them all a bit better.

Having the opportunity to intern in another country has taught me many valuable skills, which will help me in my future career. Not only do I have an insight into the profession but I have also learnt important life skills, which I will take back home with me.