Newsroom

WHAT MAKES A GOOD VIDEO? RUGBY PLAYERS AND DOGS…

A promotional video needs to be professional and look the part but equally it needs to be fun, engaging and shareable. That’s why we turned to a team of professional Rugby players and their pet dogs for one of our favourite projects of the year!

We were commissioned to produce a video for the launch of Paragon Veterinary Referrals, a £5 million veterinary centre in Wakefield, West Yorkshire, in February.

We brokered a sponsorship deal between Paragon and Wakefield Trinity RFC, the town’s Betfred Super League side and invited their star players – and their pets – along to the launch day. You can see the results below:

We didn’t just take care of the video on launch day, either – as well as securing regional broadcast coverage with BBC Leeds, we also handled all the event photography and media requests, securing multiple pieces of coverage in key regional and trade publications.

Video production is a very skilful business and the final one-minute clip is just the tip of the iceberg. There are many hours of planning, filming and editing which have to take place first – and for good reason. First-rate videography is a vital weapon in the armoury of a modern public relations firm.

Like what you see? Get in touch for a highly competitive promotional video quote.