As transport and logistics specialists, we have worked with a number of big-hitters in the industry – both nationally and internationally.
With great contacts at the industry’s leading publications, we are able to ensure our clients achieve regular coverage in trade press through a combination of news stories, opinion pieces, industry comment and company profiles.
As well as traditional press relations, we also manage social media channels for a number of logistics clients and use platforms such as Facebook, Twitter and LinkedIn to share company and industry news.
In the case of national pallet network Pallet-Track, we have sole control of the company’s social media networks and were able to grow these pages to 3,000 Twitter followers, 1,500 Facebook followers and 550 LinkedIn followers.
We also have a great deal of experience in providing a range of additional services within this sector. Take our client LandFlight, we designed and launched a new and improved website – complete with promotional video – for the West Midlands luxury transport company, as well as running the firm’s social media accounts and achieving significant coverage in local and regional press.
Achieving a share of voice in an industry dominated by major logistics players is never easy but working with Newsline has enabled Pallet-Track to be heard and well represented in the trade and local media in terms of key developments in our business and comment on the sector. We have worked together to develop a common-sense and practical set of messages which are delivered in a measured and appropriate tone, an approach which has delivered great results for us.”
Managing Director, Pallet-Track
If you’re in the logistics sector and are looking for support with any of your PR or marketing needs, please feel free to give us a call today.