Newsline’s senior account manager Tom Payne gets hands-on at one of the company’s vet clients


Time flies when you’re having fun. That’s what my sadistic – sorry, sarcastic – maths teacher used to tell me when I moaned about how double-period algebra felt like a fortnight in the dentist’s chair.

However, it can actually be a pretty apt term. I have just completed my first year with Newsline and the time certainly has flown by.

I waxed lyrical in my last blog post in October – well, I did say they were going to be irregular – about how pleased I was to have joined such a great team here and that has been borne out as the weeks and months have passed.

In October, I was still finding my feet somewhat, having made the transition from nearly 15 years as a journalist, still learning the finer details about how to plan, implement, run and manage PR campaigns.

You should always keep learning in every walk of life but I feel as though I’m really getting there and certainly class myself as a PR man now, having achieved a range of  coverage for clients from broadcast to national, rather than a bit of an imposter.

As a team, we are doing a pretty good job here at Newsline – and we’ve had to, such has been the influx of new clients since the turn of the year.

As well as national and international LED light designer and manufacturer Maxilux, Newsline has welcomed on board the Linnaeus Group – one of the country’s biggest veterinary groups – and with them, five of their practices across of the UK.

Add these to our existing clients, some of whom have been with us for more than a decade, and it has been pretty busy at Newsline HQ.

Already I am no longer the new boy here. To be honest, I’m not sure that, aged 33, I could ever have been classed as the new ‘boy’ but the fact remains we have taken on another member of staff since my arrival, with one more to follow later this month, so I’m certainly not the new face any more.

But that’s natural and already I feel as though I have been here for much longer than 12 months. Those days subbing court stories and laying out page leads seem dim and distant, which is quite a bizarre feeling considering how long I spent in newspapers.

Now I’m enjoying all the challenges and tasks presented to the agency on an almost daily basis. We are expanding our offering and team in equal measure and goalposts have shifted even since I started last May.

As social media becomes more integral to our day-to-day lives, so, too, has Newsline built on its skills to help our clients gain even more exposure to their target audience across various platforms.

We’ve always done the written word well – in whatever format that may encompass – and now there is even more content to back that up, with social media, online presence, video, advertising and promotional content all playing their part in our campaigns.

As with all good businesses, Newsline is evolving and, in many respects, leading the way to give our clients the very best all-round PR package. I could write much more, particularly on the importance of social media, but maybe I’ll leave that to one of our new faces…