Willows Animal Centre in Solihull has appointed Newsline PR to handle its national and regional PR campaign.

Following almost 15 years of work with Avonvale Veterinary Centres, Newsline has now been tasked with generating coverage for fellow Linnaeus Group member, Willows, and will work to promote the centre’s referral and first opinion services.

With a focus on achieving print, online and broadcast exposure in trade and consumer press, Newsline will also support with the provision of video content and will work closely with the group’s newly appointed marketing manager.

Peter Robinson, managing director at Newsline, said: “Willows is a state-of-the-art veterinary centre with amazing facilities which rival that of many NHS hospitals I’ve seen.

“The centre already has a fantastic reputation in the eyes of pet owners and vets around the region but we aim to promote the great work they are doing to a wider audience.”

Emily Santer, marketing manager at Willows, added: “We’ve been very impressed with the PR activity which Newsline has carried out on behalf of Avonvale over the years and look forward to working with them to promote the fantastic care we provide to our patients here at Willows.”