Leamington public relations and creative agency Newsline has been selected to be the driving force behind promoting a luxury private hire coach firm which has invested £2.3 million in rebranding and upgrading its fleet.

Solihull-based LandFlight, formerly known as Silverline, also provides executive chauffeur-driven cars and its service ranges from individual airport and city transfers to day hires and integrated group travel programmes during events.

The company has appointed Newsline, which is based in Warwick Place, Leamington, to lead its rebranding and help ensure it remains a market-leader in the West Midlands.

LandFlight director Danny Matthews said: “We have a lot of history with the name Silverline but with new ownership, comes new ideas. Having undertaken the rebranding process, we are very mindful we need to get our message out there. It’s no good having an impressive service if no-one knows about it. We have created new branding and, later this month, we will be launching our new website.

“We have appointed Newsline to bring cutting edge, innovative ideas to help with the transition and to get our message out there. As well as media relations, Newsline will also be managing our social media and offering a range of platforms for LandFlight to connect with customers.”

Newsline managing director Peter Robinson said the agency was a perfect fit for LandFlight: “We have extensive experience of the transport sector, so we are really excited about working with LandFlight.

“The company offers a premium service and we aim to help bring this offering to a wider audience via various social media channels and a broader PR campaign. It is an exciting time for the company, so we have high expectations.”

For more information on Newsline PR, visit To find out more about LandFlight and the services it offers, call 0121 705 5555.


  • Pictured: Newsline PR managing director Peter Robinson, centre, with LandFlight directors Akhtar Ali and, right, Danny Matthews