The high-profile national brand appointed Newsline to handle the press and public relations for the project, with the agency gaining considerable press coverage from planning stages through to opening, along with compiling a 400-strong guest list for the restaurant’s VIP launch night.
Securing the Living Ventures contract was a significant appointment for the Leamington-based PR firm, coming on the back of other major client wins which include Pooling Partners, Europe’s number one integrated pooler and provider of pallets; independent careers service provider In2Ambition; and LVS School, in Oxford, which provides a unique education for young people on the autism spectrum.
The agency gained coverage for the lavish new restaurant, which is situated in the heart of Leamington’s popular ‘food quarter’, in regional daily newspapers and online, while its work to fill the restaurant for its VIP launch saw huge interest generated and social media activity.
Newsline director Peter Robinson said: “Securing the contract for Living Ventures speaks volumes for Newsline and comes on the back of our successful launch of Turtle Bay in Leamington.
“We pride ourselves not only on excellent conventional PR but also on event management and digital communications. I know Living Ventures were delighted with the results we produced for them and we thoroughly enjoyed the partnership.”
Sue Crimes, Living Ventures’ Gusto CEO, said: “We appointed Peter and the Newsline team because they impressed us with their vision of the Gusto launch. We have been extremely happy with the service they provided throughout.”
As well as the successful Turtle Bay launch, which saw more than 600 people attend the opening night, the agency has a wealth of experience working with restaurants including Mallory Court Hotel, La Copolla, Micatto and the Hatton Arms.
Established 35 years ago, Newsline is a full service agency which prides itself on retaining clients, some of whom have been with them for more than 20 years. With a mix of public relations professionals and former journalists, the agency has seen coverage for local, regional and national clients go global thanks to its extensive press, radio and television contacts.