After the onslaught of Easter eggs on children’s teeth, a Leamington-based dentist and university lecturer is calling on parents to dramatically cut back on sugary drinks in the house.

Rob Morgan of Space Healthcare on Clarendon Avenue, who also lectures in dentistry at Birmingham University, says tooth decay in children is becoming an increasing problem.

“We can’t wait two years for the introduction of the sugar levy; we need to act now!” he said. “Tooth decay is the number one cause of tooth extraction in hospital among young children, with an average of 26,000 five to nine year olds admitted with problems caused by tooth decay every year, a rise of ten per cent.”

Referring to the proposed sugar levy, he said taxing sugary drinks was a ‘no brainer’ and would result in far fewer hospital admissions, not only for tooth decay but also for diabetes, coronary heart disease and bowel cancer.

“Sugar is cheap, addictive and nutrient-free and is costing the health service billions.  Health professionals are confronting a preventable epidemic and parents, government and the food industry all need play their part. It’s only right the drinks companies should make a fair contribution.”

Mr Morgan said cavities occurred when the mouth’s bacteria left acid behind as a waste product, eating away at the enamel, and that refined sugars were more likely to cause that than any other foods.

He said that it was important that teeth were brushed twice a day, using a fluoride toothpaste. It is especially important last thing at night because the body stops making saliva (which helps neutralise acid) during sleep, enabling acid to attack the teeth.

“After all, you only get one set of teeth so it’s important to look after them,” he said.